In its simplest definition, culture is the attitudes and behavior characteristic of a particular social group. Essentially, culture is the environment in which you live, culture is the environment in which you worship, and culture is the environment in which you work.
But the culture of our home, church, and workplace are not the only cultures we interact with every day. We visit the cultures that we like and avoid the ones we don’t. For example, McDonald’s has a familiar culture. You know what the food is going to taste like, you know the happy meals are $2.99, and you know the general menu options. If you like that culture, you visit it and you buy their food.
My family won’t go to McDonald’s. One, we found their environment “moist” because all too often their buildings are wet and dirty. I don’t want McDonald’s because I think the food will kill you so we don’t visit that culture.
Instead, we go to restaurant cultures that we like, and the ones that we think are safe and friendly. We go to ones where we think the food is affordable and good for us.
This is true for church.
This is true for your gym.
This is true for most places you go.
You go to the culture you like.
Additionaly, at work, at home, and at church, you play a part in creating your culture. And, cultures change. They don’t stay the same. Cultures are dynamic; they’re not static. You get to create the culture that you work in, worship, and live.
Let me give you an example. Let’s say you’re working hard, you’re working safe, you are working steady, and you are working sturdy. This could be home, this could be at work, and this could be serving at church. Good job, but the person beside you is complaining.
“Ugh, this is so hard. I don’t like this. I’m so tired of this.”
Now, one of you is about to create the culture. They are going to create a culture of complaint or you are going to create a culture of something else. You can say, “Yeah, I’m tired of this too,” or you can say, “Hey man, I know it’s hard, but it won’t get any better if we complain. C’mon, let’s do this.”
One of you is going to create the culture, and one of you has the opportunity to be the dominant voice and create the dominant example.
The dominant voice and the dominant example always create the culture. So, today, at home, work, church, or wherever, be the dominant voice to create a culture that is encouraging, inspiring, honoring, and enjoyable. It will encourage and transform the weary and transform your jobs, your church, and your home.
What is it you can control to be a profitable eye care provider? Practice Progress offers 3 simple steps:
Provide the best eye care.
Keeps costs low.
And while these steps make sense, implementing them and growing in profitability isn’t easy. That’s why Practice Progress released “Back to Basics – 3 Steps to Profitable Optometry”. In it, you will find details for each step with both positive examples to follow and poor examples to avoid.
You can find “Back to Basics” in e-book form exclusively through Jobson Research.
And you can find the paperback of “Back to Basics” at Amazon. Let’s partner together.
You can also find additional resources from Practice Progress at www.optometricrescue.com.
Government healthcare presents nearly insurmountable challenges.
Understanding how to code has practically become impossible.
Quality employees are hard to find.
And the big one…
Few practices make a profit, and even fewer doctors are making a good salary.
This book is here to help. Returning to the basics means returning to the core of what you already know. And it is also enabling you to do the basics so well that you can make money again. So, what are those basics?
1. Provide the best eye care.
2. Keeps costs low.
3. Increase revenues.
So, in “Back to Basics”, I will give you help to enable you to give the best eye care possible, show you how to lower your costs, and teach you how to increase revenues.
Along the way, I will share real world examples to follow and avoid.
I’m glad you are ready to go back to the basics.
“Back to Basics” will release on Friday, 10/07/16